"Emergency AC repair near me, open now."
The answer names three companies.
Urgent jobs don't comparison-shop. The homeowner asks once, calls whoever the answer names, and the job is gone. If AI assistants skip your company, you don't lose the bid — you never hear about it.
The missed-call math, one step earlier
You already know a missed call is a lost job worth hundreds to thousands. Not being named in the AI answer is a missed call that never rang. Same math, invisible until you measure it.
Urgency favors the named
"Open now," "licensed," "near me" — task-intent prompts are where AI assistants are most decisive and shortest-listed. Two or three names, rarely more. Prominence in those answers is the whole game.
Built on sources you can own
For home services, AI answers lean on Google Business Profile, Yelp, Angi, Thumbtack, BBB, and local directories. The audit shows exactly which ones drive answers in your zip codes; the work targets those.
- → "best HVAC company in {your city}"
- → "emergency AC repair {your city} open now"
- → "looking for a trustworthy plumber {your city}"
- → "licensed and insured {your trade} {your city}"
- → "{competitor} vs alternatives {your city}"
- → "is {your business} good"
You'll see which jobs-to-be-done you're absent from, who's winning them, and which directories and review sites the answers cite. Then the fix, priced flat: Foundation ($750) then Recommended ($497/mo). Add the AI front desk later so the calls the answers generate actually get answered — 24/7.